Marketing Yourself as a Freelancer

Want to be a successful freelancer?  Part of having an active freelance career involves marketing yourself.  Think of yourself as a product you’re trying to sell—what are your strengths?  How can you convince people to choose you over something else on the shelf?  As part of your marketing efforts, there are some key things you need to succeed.

1.  A great website

A well-designed portfolio website is the first step in gaining new business.  Providing high quality images and video of past projects, accompanied by mini case studies that detail the work, is a great way to give clients a sense of what you do.  Whether you build your website in a templated platform like Squarespace or a more customizable platform like Wordpress, make sure the site is easily navigable.  Treehouse has some great points to consider when designing your site.  

2.  Business cards

It may seem a little “well duh!,” but business cards are an important part of the freelancer’s toolkit.  Ever attend a networking event without a business card?  We didn’t think so.  Investing in well-designed business cards can lend an air of credibility to your personal brand, and potential clients will take notice.

3. Social media presence

Don’t fall into the trap of neglecting social media!  Social platforms provide an opportunity to build your personal brand, communicate thought leadership in your areas of expertise, and network with current and potential clients.  Maintaining a consistent social media presence also helps keep clients aware of your current projects and engaged with you.  Creating regular Facebook, LinkedIn, and Twitter posts about your chosen field is a practice that you can’t afford to forget. 

What do you think is the most important part of marketing yourself as a freelancer?  Share with us!