Spring Cleaning for Your Business

Spring is upon us, and what better time to give your business a little sprucing up?  Check out our tips and tricks for cleaning out the metaphorical cobwebs below.

 

1.     Organize Your Inbox

Is the sheer number of emails you receive every day enough to make you want to throw out your computer and move to a remote cave?  You’re not alone—the business world accounted for “over 108.7 billion emails sent and received per day” in 2014.  Here are some basic steps to tackling mounting messages once and for all:

·       Unsubscribe from any mailing lists you don’t actually read.  Yes it can be time consuming, but services like Unroll.me and Unsubscriber automate the process and make it a little easier.  Your future self will thank you!

·       If you use Gmail, plugins are available that can help you do everything from archive messages to schedule when emails will send.  Beefing up your Gmail capabilities can do wonders for improving your inbox experience.

·       To prevent emails from piling up, prioritize importance.  Some emails require a quick answer, but some warrant a more thoughtful response.  Set aside time in your day to reply to those types of messages so you can more easily focus on the task at hand.

2.     Refresh Your Website

If your website hasn’t been refreshed since Wordpress’ inception, it’s probably time for an update.  Take these things into consideration when deciding what to change:

·       Check out your website copy.  Have you included keywords that potential clients might be searching for?  Even if you aren’t running paid search advertising, keywords still help clients find you organically.

·       Is your site optimized for mobile?  This has become critical in 2016, since Google now gives precedence to mobile optimized sites in mobile search results. Not sure whether your site is mobile optimized?  Google also provides a handy tool to check, as well as a guide about on how to optimize.

·       A blog—if you don’t have one, there’s no time like the present to start.  Blogging is a great way for you to share your expertise with potential clients.  A bonus—it provides another place for you to add relevant keywords to your site.

3.     Spruce Up Social

Social media—it’s definitely not just for teenagers.  Our social media profiles can be a useful asset when it comes to gaining new business, if done right.

·       Get the basics out of the way—make your names/handles across social accounts the same, so that potential clients can find you easily (especially if having a digital presence is important to your work).

·       Outlets like LinkedIn are a create place to communicate your value to potential clients.  Participating in industry-related discussions in your field helps you establish your position as a thought leader.  Take advantage of LinkedIn’s ability to connect you with potential clients who would benefit from your expertise.

·       This goes without saying, but don’t post anything you wouldn’t be comfortable with a potential client seeing (unless it’s on a private channel).

 

Do you have any other tips for giving your business a little spring cleaning?  We’d love to hear them!  Share with us in the comments below.